Americana

Test twitter

Five whole years ago, a study was published on American eating habits by USC-Berkeley Professor Gladys Block. She found that sweets, sodas and alcohol make up nearly 25% of the calorie intake of the average American. She also found that we’re only eating half as many vegetables as what is recommended — and half of that 50% is canned tomatoes, potatoes and iceberg lettuce.

Faced with a high vacancy rate, the people running New York’s tallest building* had to find a new hook to lure tenants. When your currency is one of the seven wonders of the modern world*, you need to think hard about what it would take to turn the fortunes around. They decided to give the old girl a makeover that would make a difference, and what they’ve come up with seems to be working. And it’s got the future in mind.

The Empire State Bulding has gone green.