Archive for December, 2007

The Apple Store: Where Toll-Free Is A Real Option For Shoppers

by Colleen. 3 Comments

Example of Toll-Free placement on The Apple Store.The Apple Store, as you know from my post of yesterday, is on my “What’s Hot” List for where to buy Christmas presents because of how well they take care of their customers. They have the products in stock — and offer engraving, gift wrapping and a super-fast delivery, all for FREE! In addition, I wanted to point out something that I found super savvy on their store, and something that all online stores should incorporate if they want to cultivate online sales.

Online Shopping Excellence: Apple

by Colleen. 13 Comments

It’s the week before Christmas, and the stores are packed with people, looking for the right presents for their family and friends. Parking is a nightmare and slots in and around the shopping malls are hard to find. And once inside, the line-ups for service in especially the electronics departments and shops, are nearly a dozen deep. And the choice is getting limited.