DotMobi (.mobi) is a top level domain which been around since 2006. But its popularity is finally growing — by leaps and bounds.
Not only are software publishers like Symantec jumping on to the bandwagon with their mobile site for the Norton brand (norton.mobi) but radio stations like NPR, newspapers like the Globe & Mail (Canada) and movie distributors like Warner Brothers are discovering that .mobi has an audience.
dotMobi, the .mobi domain registry, released a report in a couple of weeks ago that shows just how relevant the domain is. They estimate around 1.1 million mobile site addresses now exist – in 2008 there were only 150,000. And in 2007, only 25,000.