Archive for the 'The Art of Communication' Category

$134 Billion

My brother asked the question on Facebook. Why isn’t anyone talking about the $134 billion found in a suitcase?
I didn’t know anything about it, so I googled it and found that 5 days ago, two 50-something men were stopped by customs officers on a train in Italy on their way into Switzerland. The customs officers […]

Wednesday, June 17th, 2009

The Dawning of the .mobi Age

DotMobi (.mobi) is a top level domain which been around since 2006. But its popularity is finally growing — by leaps and bounds.
Not only are software publishers like Symantec jumping on to the bandwagon with their mobile site for the Norton brand (norton.mobi) but radio stations like NPR, newspapers like the Globe & Mail (Canada) and […]

Wednesday, May 6th, 2009

The Susan Boyle Phenomenon

Since April 11th, she’s had over 65 million views on YouTube for a single 4 minute performance, making it one of the most popular videos ever posted. Susan Boyle, a 47 year-old frumpy spinster, had told her mother, who died two years ago, that she would do “something” with her life. She had never been […]

Friday, April 24th, 2009

Online Shopping Excellence: Apple

It’s the week before Christmas, and the stores are packed with people, looking for the right presents for their family and friends. Parking is a nightmare and slots in and around the shopping malls are hard to find. And once inside, the line-ups for service in especially the electronics departments and shops, are nearly a […]

Monday, December 17th, 2007

Are you speaking my language?

What does Google, Wikipedia and Cisco have in common? Other than being highly recognisable brands, they all have websites that speak in many tongues. In fact, these sites offer content in over 35 languages.
As the French would say, “Incroyable!!!”.
How can you determine what language strategy you should follow for your website?
For new websites, you need […]

Tuesday, November 13th, 2007

Not without a trace

One of my colleagues had an interesting story for us today.
Six years ago, a grand old house somewhere in Germany, was being restored. That house, as it turned out, used to belong to her grandparents.
Six years ago, a woman went browsing through an antiques store and came across an interesting leather portfolio, containing souveniers, many […]

Friday, November 9th, 2007

Building Trust, Reputation and Rapport – A “How To” Perspective

When our clients make an inquiry for SEO services the first thing we want to know is who we are dealing with. We send them a set of questions, some completely unrelated to the service we provide at the first glance.
The questions are not always the same. If we get some of our answers by […]

Thursday, September 13th, 2007

Who Are You? Or Why SEO Means Nothing If You Lack Reputation (part 1)

We talk about respect, we talk about making your visitors trust you in order to trust what you sell, in order to convert. But we forget along the way the simplest principle of the human nature: people don’t just go around trusting strangers.
On the Web you are a stranger, no matter how hard you try […]

Wednesday, September 5th, 2007