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≡ A Beacon For Us All: The Empire State Building Goes Green

Monday, July 6th, 2009

Faced with a high vacancy rate, the people running New York’s tallest building* had to find a new hook to lure tenants. When your currency is one of the seven wonders of the modern world*, you need to think hard about what it would take to turn the fortunes around. They decided to give the […]

Posted in Americana | 5 Comments »

≡ The Dawning of the .mobi Age

Wednesday, May 6th, 2009

DotMobi (.mobi) is a top level domain which been around since 2006. But its popularity is finally growing — by leaps and bounds.
Not only are software publishers like Symantec jumping on to the bandwagon with their mobile site for the Norton brand (norton.mobi) but radio stations like NPR, newspapers like the Globe & Mail (Canada) and […]

Posted in The Art of Communication, Internet Marketing | No Comments »

≡ Emoticon-lookalike pics could win you $10,000

Friday, August 17th, 2007

Every once in a while there is an online competition that really catches our fancy. This one is being run by Symantec, makers of the popular Norton series of consumer software.
What Symantec (known affectionately as Big Yellow in the software circles) wants is for you to submit pictures of objects, people or animals who look […]

Posted in Web 2.0 SEO | 5 Comments »