“You need to be in shape to get to the top, and stay there”. This was the slogan for a television ad that ran in the 1970’s, showing a group of competitors climbing the stairs of a skyskraper.
I always was amazed with that commercial, probably because where I grew up, the tallest building was a […]

Successful websites have a simple design, elegant and clear, content and are user-centric. Is it possible to achieve perfection with a minimalistic design? Yes it is.
Think that in one-two years we will all access the Web using handhold devices (PDAs, mobiles, iPods and so on). Of course we will want to get straight to the […]

I Make You Smile
and you give back so much!
I would like to thank Kim for the “You Make Me Smile” award and give back the link love.
And this reminds me to write an entry about blog awards… with their pros and cons - particularly why you should be careful with some of them. This will […]

One of the saddest so-called SEO advices is “don’t pass link juice” to other sites. Many bloggers still use “rel=nofollow” in their entries to prevent their page rank from dripping away. This is one of those selfish acts many webmasters do to please Google. And the WWW revolves around Google (?!)…
What these webmasters don’t know […]

Some “vs” articles are pointless and pretty confusing. The very definition of the term points to a fight of sorts. And usually where there is a fight, there must be a winner.
We could talk about truce, yet truce doesn’t really happen when the sword of discord gets buried, but when one loses the power […]

When our clients make an inquiry for SEO services the first thing we want to know is who we are dealing with. We send them a set of questions, some completely unrelated to the service we provide at the first glance.
The questions are not always the same. If we get some of our answers by […]

We talk about respect, we talk about making your visitors trust you in order to trust what you sell, in order to convert. But we forget along the way the simplest principle of the human nature: people don’t just go around trusting strangers.
On the Web you are a stranger, no matter how hard you try […]

Both are matters of debate. To think that the Eiffel Tower was originally planned to be built in Canada, for the Universal Exposition of 1888! Well, since the Canadians didn’t want it (and back then, many French voices criticized the Iron Giant as well) France got it and voila, Paris became legend. Just like that. […]

When you go into a store with great customer service, you like to go back to it again and again.
My favorite store ever is Nordstrom’s. I remember the first time I was ever in one of their stores. It was as if the sales staff wanted me to feel good about being there. They showed […]

She wasn’t the first to say it, but the first time I read it in relationship with SEO was when Liz at Successful Blog said,“Reach out with respect”. And it always struck me as a common sense, down to earth, friendly thing to do.
This phrase actually comes from her entry Link Anchor Text: SEO and […]