Faced with a high vacancy rate, the people running New York’s tallest building* had to find a new hook to lure tenants. When your currency is one of the seven wonders of the modern world*, you need to think hard about what it would take to turn the fortunes around. They decided to give the […]

My brother asked the question on Facebook. Why isn’t anyone talking about the $134 billion found in a suitcase?
I didn’t know anything about it, so I googled it and found that 5 days ago, two 50-something men were stopped by customs officers on a train in Italy on their way into Switzerland. The customs officers […]

Since April 11th, she’s had over 65 million views on YouTube for a single 4 minute performance, making it one of the most popular videos ever posted. Susan Boyle, a 47 year-old frumpy spinster, had told her mother, who died two years ago, that she would do “something” with her life. She had never been […]

…or 12-Steps to SEO
Marketing folks are being tasked with improving their website’s SEO rankings, and often don’t know where to start. Often they’ve end up being the adoptive parent of a child that hasn’t been shown enough love — and the result can be a sprawling, out of control, hard to manage spoiled brat!
To get […]

We talk about respect, we talk about making your visitors trust you in order to trust what you sell, in order to convert. But we forget along the way the simplest principle of the human nature: people don’t just go around trusting strangers.
On the Web you are a stranger, no matter how hard you try […]