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The Top Properties in Search

Thursday, November 22nd, 2007

ComScore has released their round up of the top search properties for October and it comes as no surprise that Google is topping the list once again.
 What the big surprise is, however, is how much more people are using search to get at the things they are looking for.
Here are the facts: in September, Americans conducted […]

Are you speaking my language?

Tuesday, November 13th, 2007

What does Google, Wikipedia and Cisco have in common? Other than being highly recognisable brands, they all have websites that speak in many tongues. In fact, these sites offer content in over 35 languages.
As the French would say, “Incroyable!!!”.
How can you determine what language strategy you should follow for your website?
For new websites, you need […]

Building Trust, Reputation and Rapport – A “How To” Perspective

Thursday, September 13th, 2007

When our clients make an inquiry for SEO services the first thing we want to know is who we are dealing with. We send them a set of questions, some completely unrelated to the service we provide at the first glance.
The questions are not always the same. If we get some of our answers by […]

Who Are You? Or Why SEO Means Nothing If You Lack Reputation (part 1)

Wednesday, September 5th, 2007

We talk about respect, we talk about making your visitors trust you in order to trust what you sell, in order to convert. But we forget along the way the simplest principle of the human nature: people don’t just go around trusting strangers.
On the Web you are a stranger, no matter how hard you try […]

Google and The Eiffel Tower

Friday, August 31st, 2007

Both are matters of debate. To think that the Eiffel Tower was originally planned to be built in Canada, for the Universal Exposition of 1888! Well, since the Canadians didn’t want it (and back then, many French voices criticized the Iron Giant as well) France got it and voila, Paris became legend. Just like that. […]

Corporate Blogging: Don’t Be an Island

Monday, August 6th, 2007

So you set up a corporate blog. You have put your shiniest suits forward and have in-house editors serving up professional content. And it’s being updated regularly, in fact it’s running smoothly. In fact, you’ve created a blogger’s dream come true.
Sit back, relax. Pat yourself on the back, even. After all, you’ve done the […]