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The Apple Store: Where Toll-Free Is A Real Option For Shoppers

Tuesday, December 18th, 2007

The Apple Store, as you know from my post of yesterday, is on my “What’s Hot” List for where to buy Christmas presents because of how well they take care of their customers. They have the products in stock — and offer engraving, gift wrapping and a super-fast delivery, all for FREE! In addition, I […]

Online Shopping Excellence: Apple

Monday, December 17th, 2007

It’s the week before Christmas, and the stores are packed with people, looking for the right presents for their family and friends. Parking is a nightmare and slots in and around the shopping malls are hard to find. And once inside, the line-ups for service in especially the electronics departments and shops, are nearly a […]

The Top Properties in Search

Thursday, November 22nd, 2007

ComScore has released their round up of the top search properties for October and it comes as no surprise that Google is topping the list once again.
 What the big surprise is, however, is how much more people are using search to get at the things they are looking for.
Here are the facts: in September, Americans conducted […]

Secrets of Successful Web Design

Wednesday, October 3rd, 2007

Successful websites have a simple design, elegant and clear, content and are user-centric. Is it possible to achieve perfection with a minimalistic design? Yes it is.
Think that in one-two years we will all access the Web using handhold devices (PDAs, mobiles, iPods and so on). Of course we will want to get straight to the […]

On Link Love, Link Baiting and Link Carelessness

Wednesday, September 26th, 2007

I Make You Smile
and you give back so much!
I would like to thank Kim for the “You Make Me Smile” award and give back the link love.
And this reminds me to write an entry about blog awards… with their pros and cons - particularly why you should be careful with some of them. This will […]

Naked in a Public Garden

Tuesday, September 25th, 2007

“You are what you post” says Jay Ovittore in his personal blog. And what great words these are! The more I think about it, the more I see their deep meaning, veracity… sense. So why don’t we all make them a motto of sorts and start living under their shield. Because this is what these […]

Secrets of Blog SEO: Conversation

Monday, September 24th, 2007

One of the saddest so-called SEO advices is “don’t pass link juice” to other sites. Many bloggers still use “rel=nofollow” in their entries to prevent their page rank from dripping away. This is one of those selfish acts many webmasters do to please Google. And the WWW revolves around Google (?!)…
What these webmasters don’t know […]

SEO and the VS Dilemma

Monday, September 17th, 2007

Some “vs” articles are pointless and pretty confusing. The very definition of the term points to a fight of sorts. And usually where there is a fight, there must be a winner.
We could talk about truce, yet truce doesn’t really happen when the sword of discord gets buried, but when one loses the power […]

Building Trust, Reputation and Rapport – A “How To” Perspective

Thursday, September 13th, 2007

When our clients make an inquiry for SEO services the first thing we want to know is who we are dealing with. We send them a set of questions, some completely unrelated to the service we provide at the first glance.
The questions are not always the same. If we get some of our answers by […]

Who Are You? Or Why SEO Means Nothing If You Lack Reputation (part 1)

Wednesday, September 5th, 2007

We talk about respect, we talk about making your visitors trust you in order to trust what you sell, in order to convert. But we forget along the way the simplest principle of the human nature: people don’t just go around trusting strangers.
On the Web you are a stranger, no matter how hard you try […]