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The Apple Store: Where Toll-Free Is A Real Option For Shoppers

Tuesday, December 18th, 2007

The Apple Store, as you know from my post of yesterday, is on my “What’s Hot” List for where to buy Christmas presents because of how well they take care of their customers. They have the products in stock — and offer engraving, gift wrapping and a super-fast delivery, all for FREE! In addition, I […]

Are you speaking my language?

Tuesday, November 13th, 2007

What does Google, Wikipedia and Cisco have in common? Other than being highly recognisable brands, they all have websites that speak in many tongues. In fact, these sites offer content in over 35 languages.
As the French would say, “Incroyable!!!”.
How can you determine what language strategy you should follow for your website?
For new websites, you need […]

Building Trust, Reputation and Rapport – A “How To” Perspective

Thursday, September 13th, 2007

When our clients make an inquiry for SEO services the first thing we want to know is who we are dealing with. We send them a set of questions, some completely unrelated to the service we provide at the first glance.
The questions are not always the same. If we get some of our answers by […]

Good Old Fashioned Customer Service

Tuesday, August 28th, 2007

When you go into a store with great customer service, you like to go back to it again and again.
My favorite store ever is Nordstrom’s. I remember the first time I was ever in one of their stores. It was as if the sales staff wanted me to feel good about being there. They showed […]