If you’re thinkin’ that it’s baseball, well you’d better think again. In America, shopping is THE national sport and this past weekend, I learned a bit more about how this national sport is played.
I went to Macy’s for their President’s Day sale. Macy’s was trying to clear out their previously un-cleared out winter merchandise, and […]

After living in Europe for nearly 20 years you get used to doing things on your own. You pump your own gas, you pack your own bags at the grocery store AND take them out to the car AND load them in as well. It’s different in America. You get customer service. But is there […]

The Apple Store, as you know from my post of yesterday, is on my “What’s Hot” List for where to buy Christmas presents because of how well they take care of their customers. They have the products in stock — and offer engraving, gift wrapping and a super-fast delivery, all for FREE! In addition, I […]

What does Google, Wikipedia and Cisco have in common? Other than being highly recognisable brands, they all have websites that speak in many tongues. In fact, these sites offer content in over 35 languages.
As the French would say, “Incroyable!!!”.
How can you determine what language strategy you should follow for your website?
For new websites, you need […]

When our clients make an inquiry for SEO services the first thing we want to know is who we are dealing with. We send them a set of questions, some completely unrelated to the service we provide at the first glance.
The questions are not always the same. If we get some of our answers by […]

When you go into a store with great customer service, you like to go back to it again and again.
My favorite store ever is Nordstrom’s. I remember the first time I was ever in one of their stores. It was as if the sales staff wanted me to feel good about being there. They showed […]