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Are you speaking my language?

Tuesday, November 13th, 2007

What does Google, Wikipedia and Cisco have in common? Other than being highly recognisable brands, they all have websites that speak in many tongues. In fact, these sites offer content in over 35 languages.
As the French would say, “Incroyable!!!”.
How can you determine what language strategy you should follow for your website?
For new websites, you need […]

Small Steps to SEO Success

Saturday, October 20th, 2007

“You need to be in shape to get to the top, and stay there”. This was the slogan for a television ad that ran in the 1970’s, showing a group of competitors climbing the stairs of a skyskraper.
I always was amazed with that commercial, probably because where I grew up, the tallest building was a […]

Googling Zeus: The Search Gods’ Pantheon

Thursday, October 11th, 2007

When an A-list blogger like Phil Butler at Profy spins a good tale about hakia vs. Google, Powerset against the rest of the world, or even Astro Versus Scooby Doo, his readers praise him. We feel better knowing there are search engines out there that will provide better results somewhere in the future. And […]

Secrets of Successful Web Design

Wednesday, October 3rd, 2007

Successful websites have a simple design, elegant and clear, content and are user-centric. Is it possible to achieve perfection with a minimalistic design? Yes it is.
Think that in one-two years we will all access the Web using handhold devices (PDAs, mobiles, iPods and so on). Of course we will want to get straight to the […]

On Link Love, Link Baiting and Link Carelessness

Wednesday, September 26th, 2007

I Make You Smile
and you give back so much!
I would like to thank Kim for the “You Make Me Smile” award and give back the link love.
And this reminds me to write an entry about blog awards… with their pros and cons - particularly why you should be careful with some of them. This will […]

Naked in a Public Garden

Tuesday, September 25th, 2007

“You are what you post” says Jay Ovittore in his personal blog. And what great words these are! The more I think about it, the more I see their deep meaning, veracity… sense. So why don’t we all make them a motto of sorts and start living under their shield. Because this is what these […]

Secrets of Blog SEO: Conversation

Monday, September 24th, 2007

One of the saddest so-called SEO advices is “don’t pass link juice” to other sites. Many bloggers still use “rel=nofollow” in their entries to prevent their page rank from dripping away. This is one of those selfish acts many webmasters do to please Google. And the WWW revolves around Google (?!)…
What these webmasters don’t know […]

Building Trust, Reputation and Rapport – A “How To” Perspective

Thursday, September 13th, 2007

When our clients make an inquiry for SEO services the first thing we want to know is who we are dealing with. We send them a set of questions, some completely unrelated to the service we provide at the first glance.
The questions are not always the same. If we get some of our answers by […]

Who Are You? Or Why SEO Means Nothing If You Lack Reputation (part 1)

Wednesday, September 5th, 2007

We talk about respect, we talk about making your visitors trust you in order to trust what you sell, in order to convert. But we forget along the way the simplest principle of the human nature: people don’t just go around trusting strangers.
On the Web you are a stranger, no matter how hard you try […]

Google and The Eiffel Tower

Friday, August 31st, 2007

Both are matters of debate. To think that the Eiffel Tower was originally planned to be built in Canada, for the Universal Exposition of 1888! Well, since the Canadians didn’t want it (and back then, many French voices criticized the Iron Giant as well) France got it and voila, Paris became legend. Just like that. […]