ComScore has released their round up of the top search properties for October and it comes as no surprise that Google is topping the list once again.

 What the big surprise is, however, is how much more people are using search to get at the things they are looking for.

Here are the facts: in September, Americans conducted 9.4 billion searches. In October, that number increased to 10.5 billion searches. That is 1.1 billion searches more — and those are just in the USA.

So what does this mean?

The search engines are serving up easy answers — to sometimes complex questions. The pain vs. gain factor when it comes to searching is decreasing faster than ever before. Search is hot — but that’s something that we all know.

But what we don’t think about enough is where the searching is being done from. It’s not just limited to office or home computers any more. It is being done more and more with Blackberries and mobile phones like the iPhone. And high-capacity services on the net like games, video and music are contributing to the increase in searches as well. ComScore reported earlier that nearly three-quarters of American internet users watched an average of 158 minutes of online video in May. To put it into perspective, that’s one full feature film and a half hour sitcom online each month!

Wow. Ten point five BILLION searches. What are you doing about it? Have you taken a good hard look at the key words you use to describe your products are services? Are your page titles in order? Does your site validate? Have you changed your product mix? How are you trying to convince the searchers that your site merits their attention? How are you fine tuning the way that you are promoting your brand?

If you’re not asking these kinds of questions, your site will sooner or later get ignored. And with so many searchers looking for answers, not being found is unacceptable.

For more details on the ComScore findings, see http://www.comscore.com/press/release.asp?press=1908.

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This entry was posted on Thursday, November 22nd, 2007 at 2:08 pm and is filed under Web 2.0 SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.