“You need to be in shape to get to the top, and stay there”. This was the slogan for a television ad that ran in the 1970’s, showing a group of competitors climbing the stairs of a skyskraper.

I always was amazed with that commercial, probably because where I grew up, the tallest building was a mere 13 stories, so a race to the top of a CN Tower or Empire State Building was an incredible idea.

What does this have to do with SEO?

Everything. Your website also needs to be in shape in order to get to the top of the search engines.
By doing the research and finding out what the people who are surfing are actually looking for in a website like your’s is one of the most important steps that you can take in your quest for being the best. If the language describing your products or services isn’t written in the way the folks out there are thinking about when making a search, the sad fact is that they’ll never find you. If you have lots of products that have nearly the same functionality and you haven’t taken the time to determine the differentiations that a buyer is looking for, it’s going to be hard to make a sale.You should take a good hard look at your website and then look at your competitor’s sites too. Make some analysis and determine Think about websites that you really love, and find out what is the X-Factor that makes the difference. Discover how you can set yourself apart from the crowd of websites, while finding ways to get the crowd to come.

Just as in real life, it isn’t always easy to get into shape. There are lots of reasons why people don’t get into shape: they believe they don’t have enough time, they are embarassed by how out of shape they are and think that getting in shape would be to lofty a feat; they think it would cost too much money, there are many excuses.

The same holds true for webmasters and their websites: they may have obstacles too. But when you break it down into small steps to success, you will be able to achieve. And with each step, you’ll gain strength and soon you’ll be strong enough to climb a skyskraper.

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This entry was posted on Saturday, October 20th, 2007 at 11:24 pm and is filed under Web 2.0 SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.